Promoting your podcast on Spotify

With over 200 million listeners around the world, Spotify is a great place to promote your podcast. Here are some tips.

Join Spotify for Podcasters

Spotify for Podcasters makes it easy to upload your podcast to Spotify, and see the data and insights you need to grow your audience.

Get access to Spotify for Podcasters

Build your followers

Encourage fans to follow your podcast on Spotify. New episodes are automatically saved in their library, and you’ll get featured in the personalized sections of their app.

  • Share your podcast on social media.
  • Embed a follow button on your website.
  • Add episodes to playlists you create (and share them!)
    Note: It’s only possible to do this on the Spotify mobile app.
  • Add links to your episode description.
  • Got music on Spotify? Feature your podcast on your artist profile with Artist Pick.

You can also use our Branding Guidelines to find how best to use our logo, icon, colors, fonts, messaging, widgets, and more.
Note: Spotify has a unique visual identity which you shouldn’t copy. Instead, use your own visual designs and incorporate our latest logos where appropriate.

Advertise your podcast on Spotify

Spotify Ad Studio lets you create and manage audio campaigns in minutes, with options for different sized budgets. Submit a script and pick a background track, and we produce the ad complete with recorded voiceover.

Get started

Note: This is currently only available in some countries. For information about advertising elsewhere, check out Spotify for Brands.

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